The corporate image has been recognized in achieving business goal posts and staying competitive via the social media platform (Bilgin, 2018; Nisar et al, 2019). Consumers who like or dislike the products or services can express their opinions through forums or blogs, product review websites, emails and social networking sites (Erkan& Evans, 2018).
Social media has had a huge impact on marketing strategy since it has helped companies communicate with customers, bridge the gap between them and their brands, and forge long-lasting relationships with consumers. Given that consumer input on social media is almost always immediate, it has become essential for many businesses to shape their brand image. In July 2020, there were 3.96 billion active users on social media, and a million new users sign up every day. Companies now have new options to reach consumers through the creation and promotion of content thanks to the development in online connectivity. Facebook, Twitter, Instagram, YouTube, and LinkedIn are currently the most widely used social networking platforms.
However, there is a significant degree of audience overlap between the platforms, meaning a company’s content creation should be adapted depending on the social media.Consumer engagement is likely to be maintained by posting material often across channels, but the goal should not be to attract new audiences through these platforms, but rather to reach existing audiences in new contexts. Therefore, it is essential for businesses to create a more varied social media strategy, where their content output is customized to each app’s capabilities. For instance, Instagram’s specialization is its aesthetic nature, whereas LinkedIn focuses on professional content.
What are the top social media platforms?
According to the report, Facebook (89%) and LinkedIn (83%) are the two most popular social media platforms to use. This is unsurprising that Facebook has the highest user rate and LinkedIn is also a great platform for generating leads and boosting conversion.
Due to its large user base worldwide, Facebook is the ideal platform for businesses to target their desired audience. Brands may target a broader audience much more easily by using features like groups, pages, and “likes” to bring together a group of individuals with similar interests.Instagram is a fantastic platform for businesses and brands who largely rely on imagery and narrative to boost engagement, generate leads, and convert potential customers.
The way people manage their professions has also changed as a result of social media. Industry leaders are now more approachable than ever to candidates at all levels, and social media has made it possible for those who work in the same field to connect with one another and build networks. Additionally, it has improved personal branding since individuals can now highlight their abilities and traits on websites like LinkedIn, increasing their appeal to employers and recruiters.LinkedIn in particular has completely changed how businesses find candidates for available positions. According to a recent study, 85% of jobs are filled through networking, with an estimated 70% of positions never being advertised. Since profiles displaying people’s skills and employment history are easily accessible, platforms like LinkedIn have changed the way we network.
As customers, businesses, and potential employees have more access to one another than ever, social media has enhanced connectivity on all levels. Although a company’s success may not entirely depend on how strong its social media presence is, it is nevertheless a factor that matters.
References;
https://www.mrgpeople.co.uk/the-rise-of-social-media-and-the-impact-on-companies/
https://datareportal.com/reports/future-factors-september-2021
